About
Hi, I’m Mehmet — a Senior Product Designer with 8+ years of experience shaping digital products that make everyday life easier. I’ve worked across fintech, food delivery, and quick commerce, designing experiences that scale globally while staying intuitive for everyday users.
I enjoy working end-to-end: diving into research, turning insights into ideas, and crafting interfaces that feel simple, clear, and engaging. Over the years, I’ve contributed to design systems, led complex redesigns, and collaborated closely with cross-functional teams to deliver products that drive both user value and business growth.
What excites me most is turning complexity into clarity — designing flows and interfaces that feel effortless, even when what’s behind them isn’t.
Work
Dias Technology
|Sr. Product Designer
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Highlights
Led end-to-end design of a Banking-as-a-Service (BaaS) MVP, covering core financial features like account setup, money transfers, and account dashboards that projected to increase EBITDA by 24% and net profit by 8%.
Designed and launched a self-service Help Center for B2B vendors, driving 400+ monthly visits post-launch and reducing support center calls by 35%, easing operational load and improving vendor experience.
Delivery Hero SE
|Sr. Product Designer
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Highlights
Led end-to-end redesign of Foodpanda’s multi-vertical home screen across 20+ markets—grew vertical share by 2.23% and orders per user by 0.86%.
Delivered new filter interaction for shop listings—boosted conversion by 2.7% and reduced browsing time by 21% through contextual shortcuts and A/B validation.
Yemeksepeti.com
|Sr. Product Designer
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Highlights
Led UX for the launch of Yemeksepeti’s first local store marketplace, boosting engagement by 9.7%.
Worked closely with business and engineering to define scalable flows for onboarding, search, and vendor listings.
Yemeksepeti.com
|UI / UX Designer
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Highlights
Led A/B testing initiatives in collaboration with PAs and PMs, driving an 8% uplift in conversion and retention across key journeys.
Education
Eskisehir Anadolu University
Bachelor's Degree
Business / Commerce
Skills
UI & UX Design
User Interviews, Usability Testing, Persona Creation, Competitive Analysis, Data-Driven Design, Interaction Design, Information Architecture, Wireframing.
Product Design
Product Strategy, UX Strategy, Product Development, Stakeholder Management, A/B Testing, Heuristic Evaluation, User Research.
Design Systems
Component Libraries, Style Guides, Design System Development, Design System Implementation, Design Tokens, Atomic Design, Pattern Libraries.
Collaboration & Tools
Figma, Zeplin, Jira, Confluence, Agile, Kanban Methodologies.